Don’t underestimate the power of email! Followers on Instagram, Pinterest, Facebook, and other social media platforms can be lost in an instant if your account is banned, hacked, or otherwise compromised. An email list ensures that you have access to your readers and loyal followers no matter what happens with social media platforms.
If you’re afraid that people will assume you’ll spam their inbox with sales pitches and content they didn’t ask for, make sure you’re clear with your communication intent from the start. Always indicate what exactly your readers are signing up for on the sign-up window. If it’s for a newsletter that you’ll be sending out weekly, say so and stick to it!
I personally use Convertkit, but I started out with the free version of Mailchimp. Mailchimp is a bit limited in design elements and features, but it’s a great tool for new bloggers just starting out, and it’s completely free up to 2,000 subscribers. Personally, I decided to switch to Convertkit because I found it more intuitive and easier to manage.